Sessions

Kentico Connection 2015

Developer track

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Petr Palas CEO at Kentico Software
Kentico DevNet

Opening Keynote

Co-speaker: Karol Jarkovsky

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Miroslav Remias Consulting Services Manager at Kentico Software

Delivering a Successful Project in Kentico

There is nothing more frustrating than a project that fails. In this session, Miro Remias will help you to understand and learn the different areas of the project life-cycle that could potentially introduce issues leading to project failure. You will see the different reasons for projects failing as well as some examples of issues from real projects and the solutions that were developed. Prevent your project from failing by implementing best practices to lead to more secure, faster, and stable solutions.


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David Komarek Content Management Product Owner at Kentico Software
Kentico DevNet

Take Control with MVC

Co-speaker: Radek Pribyl

Come and join us with the introduction of the redesigned MVC support in Kentico 9. We will have a look at the new architecture as well as go through all the features enabled for external MVC web applications. As part of the release, we would also like to share new MVC demo site and announce the Open source approach to the future development of additional MVC features.


Soup Up Your Content Management

Co-speaker: Radek Pribyl

If you have ever wondered whether you are implementing your website like others do and if this approach is the one that Kentico developers themselves would pick, then let us show you the dos and donts that will help you build high performing websites that are also easy to manage and maintain!


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Karol Jarkovsky Director of Product at Kentico Software
Kentico DevNet

Opening Keynote

Co-speaker: Petr Palas

Closing keynote


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Petr Vozak E-commerce Product Owner at Kentico Software
Kentico DevNet

Technology Partnership


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Virgil Carroll Founder at High Monkey

Virgil grew up as an Alaskan fisherman, so he knows that life, like business, can be smooth sailing one minute and stormy seas the next. His ability to stay calm and clear-headed through the storms of business has been a valuable asset to many companies and individuals throughout the years. After graduating with his Master’s degree, Virgil decided to put his myriad talents to good use and formed High Monkey and is currently its principal human solutions architect. When Virgil speaks technology he does it from a business person’s point of view. You won’t find his talks clouded with “tech geek” speak. Virgil has an expansive breadth of knowledge and speaks objectively about a variety of subjects.

Responsive design best practices in Kentico CMS

One of the greatest challenges today's digital agencies and organizations run into is developing a solid practice around building out modern, responsive web applications that can provide content contributors both the flexibility and consistency to manage modern content management structures. In this session we will explore the responsive design process and look at best practices in the implementation of a Kentico-based website. This session will delve into some of the most popular responsive frameworks including Bootstrap and Foundation and look at the pros and cons of implementation of each. Attendees will walk away with knowledge on how to best integrate responsive design into the Kentico template structure to simplify management and maintenance in the future.


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Brenden Kehren Owner at Kehren Development

Brenden is a Senior Architect and Owner at Kehren Development with over 13 years of development experience with 8 of those years working strictly in Kentico. Brenden focuses his efforts on best practices, education and training and is extremely active in the Kentico Developer Community. He is also an avid hunter and when Brenden isn’t stalking the DevNet or watching hockey, he spends time camping and boating with his wife and 4 kids.

Kentico DevNet

Transitioning from 8 to 9 – What Developers Need to Know

In this session, MVP Brenden Kehren will discuss the major areas of v9 that affect developers. This will help you understand the upgrade path, how to leverage some of the new features within the UI and API and move your skills to the new version.


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Scott Capistrano President at Status Not Quo, Inc.

Scott is an entrepreneurial leader possessing a multi-track background in Operations, Finance, and Technology. He is a change leader with strategic vision, and a proven track record in results-oriented management. With nearly three decades of experience, he has worked for the last seventeen years in C-Level positions including CEO, COO, CFO, and CTO.

Agency Perspective: User vs Developer Centric CMS

It is fairly accepted that a Content Management Systems (CMS) is a key component in planning for a web site. However, one of the stigmas that sometimes comes with a CMS is the perception that the site will have the look and feel of a “template” site. Kentico bridges the gap. It provides for content and process standardization presented in a manner that leaves users thinking the system was designed for them. In addition, Kentico extends this to include virtually limitless flexibility to incorporate unique design concepts, complex external integration, and custom workflow - due to its developer oriented architecture.


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Michal Kadak Product Owner - Platform at Kentico Software

Integration Paradise Found

Introducing Continuous Integration and Continuous Delivery into Kentico 9 is a major step forward for the platform. In this session, Michal Kadak explains the principle in more detail and the advancements it brings compared to the older methods in Kentico 8. See demonstrations of functionality by Michal as well as learn about additional features including file deletion, collision detection, and rollbacks.


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Marek Fesar Senior Developer at Kentico Software
Kentico DevNet

Don't Keep Your Package to Yourself

Join Marek Fesar for this session as he introduces the current modularization best practices for Kentico developers, shows how the installation package creation works, and what you can expect to achieve when using it. You will learn how to create, implement, and share modules the Kentico way to make sure you are getting the most out of the platform and making development easier.


More Secure Than Alcatraz

Make sure your sites are secure and avoid unwanted security breaches, stolen personal information, and compromised custom components. In this session, Marek Fesar will show you how to mitigate critical security vulnerabilities, in particular SQL injection and Cross-site scripting, from your website. You will see examples of both vulnerabilities in action and the ways in which you can protect against them using Kentico. You will be able to review your website’s security, secure your own custom components, and make your website more secure overall.


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Daniel Sieberg Senior Marketing Manager at Google

Daniel Sieberg is a senior marketing manager at Google overseeing media outreach efforts and an official spokesperson. He is also an Emmy-nominated and award-winning TV correspondent/host/author whose work across four continents has appeared on CBS News, CNN, ABC News (Nightline, GMA), MSNBC, BBC News, Bloomberg, Al Jazeera English, NPR, PBS, CNET, the Discovery Channel, Planet Green, Oprah.com, Details, The Dr. Oz Show, The Nate Berkus Show, and countless publications.

Digital Transformation in the [Over]Connected Age


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Bryan Soltis Technical Evangelist at Kentico Software
Kentico DevNet

Sky's the Limit with Kentico 9 in the Cloud

Bryan Soltis will cover the latest developments and functionality when deploying Kentico to Azure. Including a Microsoft Azure overview, this session will focus on items such as hosting options, databases, storage, traffic management, performance, and scaling. You will learn how best to utilize these functionalities and how best to leverage them when deploying Kentico.


Sky's the Limit with Kentico 9 in the Cloud 2


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Radek Pribyl Technical Leader (Content Management Team) at Kentico Software
Kentico DevNet

Take Control with MVC

Co-speaker: David Komarek

Come and join us with the introduction of the redesigned MVC support in Kentico 9. We will have a look at the new architecture as well as go through all the features enabled for external MVC web applications. As part of the release, we would also like to share new MVC demo site and announce the Open source approach to the future development of additional MVC features.


Soup Up Your Content Management

Co-speaker: David Komarek

If you have ever wondered whether you are implementing your website like others do and if this approach is the one that Kentico developers themselves would pick, then let us show you the dos and donts that will help you build high performing websites that are also easy to manage and maintain!


Hands-on track

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Petr Palas CEO at Kentico Software
Kentico DevNet

Opening Keynote

Co-speaker: Karol Jarkovsky

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Miroslav Remias Consulting Services Manager at Kentico Software

Smart Search Deep Dive

Co-speaker: Ondrej Polesny

Just what is possible with Smart Search and where are the limits? Find out in this session where Boris Pocatko gives you a behind-the-scenes look at Smart Search and how to build a completely custom index and analyzer for media library files. Discover Smart Search processing and how it works. With this session, you will get the hands-on experience you need with Smart Search to deliver top quality results in all your projects.


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David Komarek Content Management Product Owner at Kentico Software
Kentico DevNet

MVC Deep Dive

Co-speaker: Radek Pribyl

Let’s together go through several tasks that will introduce you to MVC development in Kentico 9. You will better get to know the whole design and architecture of MVC applications connected to Kentico and there will also be an assignment, where you will get your hand on the code itself!


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Martin Hejtmanek CTO at Kentico Software
Kentico DevNet

Modularization Deep Dive

Co-speaker: Marek Fesar

Explore the possibilities that modular features open for you in Kentico. Using an example scenario of managing RSS feeds, you will learn how to check the setup, build the UI, provide configuration options and leverage the settings. For the advanced developers, there will be a couple of bonus tasks at the end of the session.


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Karol Jarkovsky Director of Product at Kentico Software
Kentico DevNet

Opening Keynote

Co-speaker: Petr Palas

Closing keynote


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Petr Vozak E-commerce Product Owner at Kentico Software
Kentico DevNet

Technology Partnership


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Marek Fesar Senior Developer at Kentico Software
Kentico DevNet

Modularization Deep Dive

Co-speaker: Martin Hejtmanek

Explore the possibilities that modular features open for you in Kentico. Using an example scenario of managing RSS feeds, you will learn how to check the setup, build the UI, provide configuration options and leverage the settings. For the advanced developers, there will be a couple of bonus tasks at the end of the session.


Security Deep Dive

Making sure that your website is secure is imperative in today's digital world. In this session, you will learn how to remove the SQL injection and cross-site scripting (XSS) vulnerabilities, and protect your site against attack.


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Daniel Sieberg Senior Marketing Manager at Google

Daniel Sieberg is a senior marketing manager at Google overseeing media outreach efforts and an official spokesperson. He is also an Emmy-nominated and award-winning TV correspondent/host/author whose work across four continents has appeared on CBS News, CNN, ABC News (Nightline, GMA), MSNBC, BBC News, Bloomberg, Al Jazeera English, NPR, PBS, CNET, the Discovery Channel, Planet Green, Oprah.com, Details, The Dr. Oz Show, The Nate Berkus Show, and countless publications.

Digital Transformation in the [Over]Connected Age


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Ondrej Polesny Solution Architect at Kentico Software

Smart Search Deep Dive

Co-speaker: Miroslav Remias

Just what is possible with Smart Search and where are the limits? Find out in this session where Boris Pocatko gives you a behind-the-scenes look at Smart Search and how to build a completely custom index and analyzer for media library files. Discover Smart Search processing and how it works. With this session, you will get the hands-on experience you need with Smart Search to deliver top quality results in all your projects.


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Peter Serzo Solutions Architect at Protiviti

Peter Serzo is a published author, speaker, and founder of SPS MI conference. Peter works for Protiviti leading the Kentico ECM Practice as Solutions Architect. Mr. Serzo has extensive experience (20+ years) with SharePoint & ECM implementing solutions & strategy for several enterprise organizations including Ford and GM.

Marry Your Public Site and SharePoint Intranet

SharePoint is an extremely popular intranet technology found in thousands of companies. Kentico can dramatically enhance the value of your installation via the SharePoint connector. Integrating SharePoint and Kentico can be very empowering for a company's organization leveraging assets managed via the intranet and publishing them out to the public site. Conversely, assets on the public site can be leveraged in the intranet. It’s never been easier to integrate than it is today, and never been more crucial for your bottom line to do so. In this session we will demonstrate 10 real examples including bio’s, photos, news items, documents, and more. Learn their pain points and major successes, and how to apply the same successful techniques to reach your goals.


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Radek Pribyl Technical Leader (Content Management Team) at Kentico Software
Kentico DevNet

MVC Deep Dive

Co-speaker: David Komarek

Let’s together go through several tasks that will introduce you to MVC development in Kentico 9. You will better get to know the whole design and architecture of MVC applications connected to Kentico and there will also be an assignment, where you will get your hand on the code itself!


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Jiri Silhan Technical Leader (Online Marketing) at Kentico Software

Creating Contact Groups and Personas

Co-speaker: Katerina Foretova

Segmenting contacts is hugely important in digital marketing to ensure you are delivering the right content to the right people. Learn how to create personas and dynamic contact groups in Kentico and what the difference is between them. You will also see how contacts are tracked and get a chance to get hands-on with the use of Contact Groups and Personas within the Kentico platform.


Identifying Hot Leads Using Scoring

Co-speaker: Katerina Foretova

Lead Scoring helps you to understand how far along the customer journey your visitors are and, therefore, help you to make better decisions about what to offer them. Join Katerina Foretova for this hands-on session and discover just how important Lead Scoring is. Learn how to use different types of rules when setting up your scoring and effectively score your leads to drive better results for your marketing and sales teams.


Setting Up Content Personalization

Co-speaker: Katerina Foretova

A one-size-fits-all approach doesn’t work anymore. You need to show interest in your customers by creating content that fits their needs. In this session, you will see the importance of Content Personalization in today’s world of digital marketing and learn to create personalization variants for widgets and web parts based on activities, attributes, contact groups, and personas. With this hands-on session, you will also get to take part in two different exercises based on different information obtained about contacts.


Optimizing Your Website Content via A/B Testing

Co-speaker: Katerina Foretova

A/B testing allows you to optimize and customize your campaigns and information to provide the best possible experience to your customers and increase your conversion rate and ROI. In this session, you will learn the concepts of A/B testing, how to set it up in Kentico, and how to evaluate the results. You will get to try it out for yourself and even enjoy a small quiz to test your knowledge of A/B testing.


Creating Email Marketing Campaigns

Co-speaker: Katerina Foretova

How powerful can Email Marketing be for your company? Can it deliver the kind of results you want? In this session, Katerina Foretova will help you to understand how to set up Email Marketing in Kentico, how to incorporate A/B testing into your email campaigns, and how to evaluate the results. You will get hands-on experience with Email Marketing that is sure to put you a step ahead in this digital marketing world.


Setting Up Marketing Automation Processes

Co-speaker: Katerina Foretova

There is no point having an awesome brand if nobody engages with it. Join Katerina Foretova to discover how Marketing Automation can speed up interactions with customers and increase their level of engagement with your website. You will also get some hands-on experience of setting up marketing automation processes in Kentico and be ready to implement it in your own websites.


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Katerina Foretova Training Manager at Kentico Software

Creating Contact Groups and Personas

Co-speaker: Jiri Silhan

Segmenting contacts is hugely important in digital marketing to ensure you are delivering the right content to the right people. Learn how to create personas and dynamic contact groups in Kentico and what the difference is between them. You will also see how contacts are tracked and get a chance to get hands-on with the use of Contact Groups and Personas within the Kentico platform.


Identifying Hot Leads Using Scoring

Co-speaker: Jiri Silhan

Lead Scoring helps you to understand how far along the customer journey your visitors are and, therefore, help you to make better decisions about what to offer them. Join Katerina Foretova for this hands-on session and discover just how important Lead Scoring is. Learn how to use different types of rules when setting up your scoring and effectively score your leads to drive better results for your marketing and sales teams.


Setting Up Content Personalization

Co-speaker: Jiri Silhan

A one-size-fits-all approach doesn’t work anymore. You need to show interest in your customers by creating content that fits their needs. In this session, you will see the importance of Content Personalization in today’s world of digital marketing and learn to create personalization variants for widgets and web parts based on activities, attributes, contact groups, and personas. With this hands-on session, you will also get to take part in two different exercises based on different information obtained about contacts.


Optimizing Your Website Content via A/B Testing

Co-speaker: Jiri Silhan

A/B testing allows you to optimize and customize your campaigns and information to provide the best possible experience to your customers and increase your conversion rate and ROI. In this session, you will learn the concepts of A/B testing, how to set it up in Kentico, and how to evaluate the results. You will get to try it out for yourself and even enjoy a small quiz to test your knowledge of A/B testing.


Creating Email Marketing Campaigns

Co-speaker: Jiri Silhan

How powerful can Email Marketing be for your company? Can it deliver the kind of results you want? In this session, Katerina Foretova will help you to understand how to set up Email Marketing in Kentico, how to incorporate A/B testing into your email campaigns, and how to evaluate the results. You will get hands-on experience with Email Marketing that is sure to put you a step ahead in this digital marketing world.


Setting Up Marketing Automation Processes

Co-speaker: Jiri Silhan

There is no point having an awesome brand if nobody engages with it. Join Katerina Foretova to discover how Marketing Automation can speed up interactions with customers and increase their level of engagement with your website. You will also get some hands-on experience of setting up marketing automation processes in Kentico and be ready to implement it in your own websites.


Marketing track

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Petr Palas CEO at Kentico Software
Kentico DevNet

Opening Keynote

Co-speaker: Karol Jarkovsky

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Brian McKeiver Co-owner at BizStream

Brian McKeiver, a 4-time Kentico MVP, is a senior solution architect and co-owner of BizStream, a web and software development company in the United States. In addition to his expertise in Kentico development, integration, and EMS, Brian is active with the online Kentico community via his blog at Mcbeev.com. You can follow him on Twitter, read his blog and listen to him via podcast or video in the Kentico Rocks and Kentico Ask the Experts series. When Brian isn’t working, he spends time with his wife and 3 daughters and is a fierce and avid sports geek.

Kentico DevNet

Growth Hacking with Kentico

In this session, MVP Brian McKeiver will show you how to make a splash in your market without a huge increase in marketing spend. See how Kentico’s on-line marketing solution can help grow your website’s traffic, gain more followers and increase conversions.


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Karol Jarkovsky Director of Product at Kentico Software
Kentico DevNet

Opening Keynote

Co-speaker: Petr Palas

Closing keynote


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Kate Harris Director, Digital & International at Amelia Island CVB

A former speechwriter for top executives of The Coca-Cola Company, Kate is a seasoned storyteller who has been blogging, posting, and tweeting since the early days of social media. She oversees digital content creation and expansion into key international markets. Amelia Island is enjoying another record year of visitation, occupancy, and visitor spending. She enjoys long walks on Amelia Island’s 13 miles of pristine beaches.

Using Kentico to Build A Digital Destination for the Travel and Tourism Industry

Co-speaker: Jeff McPherson

To grow visitation and position Amelia Island as one of North America’s top 10 island destinations, the Amelia Island Tourist Development Council (AITDC) chose SilverTech not to redesign a website, but to build a digital destination. Members of SilverTech and Amelia Island will discuss the challenges and highlights of using Kentico to craft a website user experience representative and evocative of the visitor’s experience of the island itself; personalized, inviting, and simply stunning.


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Petr Vozak E-commerce Product Owner at Kentico Software
Kentico DevNet

Technology Partnership


Set Sales for Ecommerce Best Practices

Did you know that online sellers are losing 68% of their sales? In particular, 68% of online shopping carts are abandoned. In this session, Petr Vozak will uncover the most common reasons why this happens and also how to avoid this in your next project. Learn about the best practices and how Kentico will help you prevent visitors from leaving in the middle of the shopping process.


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Nik Friedman TeBockhorst Executive Director of Account Services at BlueModus

As the Executive Director of Account Services at BlueModus, Nik Friedman TeBockhorst manages the account services team, ensuring consistently excellent service delivery and strategic alignment between BlueModus and its clients. Nik oversees strategic agency and corporate clients' e-commerce, intranet and marketing site development, and has over 15 years' experience in technology and digital marketing.¬

10 Strategies to Make EMS Pay for Itself in Less Than a Year

You’ve gone through the EMS training, now learn how to put it into practice! This session provides a practical implementation plan for integrating EMS into your sales, marketing and development activities. Attendees will learn straightforward strategies to immediately start seeing positive ROI through marketing automation, PPC media optimization, sales pipeline control, social community management, and reduced development costs. Experience with EMS is NOT necessary to get the most out of this session.


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Jeff McPherson Chief Digital Officer at SilverTech, Inc.

For more than 14 years, Jeff has helped businesses connect with their consumers by seeking out trends to continually attract, engage, and retain customers, driving profitable customer relationships. Jeff leads business strategies for national clients from an array of industries, constructing fully-integrated customer lifecycle marketing plans to build exceptional experiences that lead to customer loyalty for the best brands in the industry.

Using Kentico to Build A Digital Destination for the Travel and Tourism Industry

Co-speaker: Kate Harris

To grow visitation and position Amelia Island as one of North America’s top 10 island destinations, the Amelia Island Tourist Development Council (AITDC) chose SilverTech not to redesign a website, but to build a digital destination. Members of SilverTech and Amelia Island will discuss the challenges and highlights of using Kentico to craft a website user experience representative and evocative of the visitor’s experience of the island itself; personalized, inviting, and simply stunning.


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James Williamson Managing Partner at Bonfire Inc.

James Williamson is a seasoned marketing technologist with a foot in each camp; digital strategy and technology. With 15 years of web, eCommerce & marketing system design experience, James brings a unique perspective to digital projects. James designs digital marketing programs using the Kentico Enterprise Marketing Solution (EMS).

Using Kentico EMS to optimize the B2B sales process

Forrester e-Business analyst Andy Hoar projects that 1 million B2B sales reps will be replaced by digital channels by 2020. This session will demonstrate a practical example of B2B sales process automation using Kentico EMS. We’ll cover key digital strategy tenets like customer segmentation, offering positioning and user journey development. We’ll demonstrate the execution of the digital strategy through IP-based company intelligence, persona development, campaign development, conversion set-up, lead scoring configuration, marketing automation and score-based lead integration into CRM system. You’ll walk away with an actionable roadmap for how to use Kentico EMS to automate your B2B sales process.


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Jim Macdonald Partner at 3Seed Marketing / Design / Interactive

Jim has been working in marketing for over 30 years and started his first entrepreneurial venture in 1996. He has a special interest in marketing automation and inbound marketing as part of an overall strategy for client engagement.

Leveraging the Power of Kentico EMS

One of the most important things to remember about online marketing is that there must be a strategy. Kentico EMS is a powerful tool, but how can you leverage it to get the best results? The answer lies in the planning and implementation, which is the cornerstone of effective marketing. Learn what it takes to create the plan before launching EMS, and how a great strategy has helped Kentico EMS users - with some real-world examples.


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Adam Hostetter Practice Lead, Design & Development at American Technology Services

Adam Hostetter leads American Technology Services' Design & Development practice. In that capacity he oversees client strategy and the efforts of a team that focuses on website redesign, mobile application development, and other web application project efforts. Adam is currently serving on the American Society of Association Executive's technology council.

Is your website search box hurting your numbers?

Hard-to-find content can frustrate your website visitors, leading to high bounce/exit rates. The cost is huge – not just lost opportunity to engage with your audience but also in real potential loss of revenue. If your website search is failing to show search results from Kentico in addition to all the other third-party systems where organizations store knowledge (AMS/DMS/CRM, journals, social media, job boards, external blogs and microsites, etc.), then it’s time for a change. Through an open, interactive, discussion elevated with case studies, examples and stats, you'll learn what’s out there and what works. Make your search better. It matters.


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Mike Kennedy President and CEO at Competitive Innovations, LLC

Mike is Competitive Innovations leader, founder and Chief Executive Officer responsible for consulting services delivery and leadership of the company. He has over two decades of experience in business, information systems, consulting and teaching with an emphasis on public sector clients. He has been consistently recognized for his creativity, innovation, and efforts using the World Wide Web/Internet, cyber security best practices and other collaborative technologies and applying these tools to dramatically improve both organizational and industry effectiveness and process integrity.

Kentico Public Sector Sales & Marketing via GSA

Learn how to market and sell Kentico software and solutions to Federal and Public Sector customers. This session will de-mystify the Federal Procurement process by boiling the complex laws, statutes, regulations, and requirements into an easy to understand tutorial and collaborative discussion. Kentico Partners and Providers will learn how to compress timelines and streamline their sales and marketing processes. Learn how to develop concrete strategies for leveraging your sales and marketing position with targeted Federal Sector customers.


Martin Michalik Product Owner - Online Marketing at Kentico Software

Ready, Campaign, Fire!

Co-speaker: Jiri Silhan

Are you frustrated with the tedious nature of setting up campaigns? Do you wish it could be an easier process for everyone involved? With a completely redesigned structure, the new Integrated Campaign Management in Kentico allows marketers to reach their goals quickly. Join Martin Michalik and Jiri Silhan to discover the idea behind this redesign, get an early introduction to the new functionality, and see a very special demonstration of Integrated Campaign Management in action. Don’t miss this opportunity to revamp your campaign organization and lead generation completely.


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Petr Passinger Sales Operation Leader at Kentico Software
Kentico DevNet

Breathe New Life Into the Top 3 Most Neglected Marketing Activities in B2B

In digital marketing, new trends are born and die every minute. It can be hard to see what works and what doesn’t through the endless stream of innovations. A/B testing, Lead Scoring, and Marketing Automation have lasted the test of time, yet we see many companies still not using their full potential. Whether it is due to a lack of manpower, poor content, different priorities, or any one of a number of other excuses, digital marketers have been neglecting these tried and tested methods for some time now. In this session, you will see how your digital marketing efforts can be reinvigorated by reactivating A/B testing, Lead Scoring and Marketing Automation.


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Daniel Sieberg Senior Marketing Manager at Google

Daniel Sieberg is a senior marketing manager at Google overseeing media outreach efforts and an official spokesperson. He is also an Emmy-nominated and award-winning TV correspondent/host/author whose work across four continents has appeared on CBS News, CNN, ABC News (Nightline, GMA), MSNBC, BBC News, Bloomberg, Al Jazeera English, NPR, PBS, CNET, the Discovery Channel, Planet Green, Oprah.com, Details, The Dr. Oz Show, The Nate Berkus Show, and countless publications.

Digital Transformation in the [Over]Connected Age


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Jiri Silhan Technical Leader (Online Marketing) at Kentico Software

Ready, Campaign, Fire!

Co-speaker: Martin Michalik

Are you frustrated with the tedious nature of setting up campaigns? Do you wish it could be an easier process for everyone involved? With a completely redesigned structure, the new Integrated Campaign Management in Kentico allows marketers to reach their goals quickly. Join Martin Michalik and Jiri Silhan to discover the idea behind this redesign, get an early introduction to the new functionality, and see a very special demonstration of Integrated Campaign Management in action. Don’t miss this opportunity to revamp your campaign organization and lead generation completely.


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Rob Bean Vice President Marketing Strategy at Burns Marketing

A digital marketing thought leader, Rob helps his agency’s clients leverage their marketing investments to create digital experiences that people act on. He’s passionate about optimizing user experience. Rob empowers clients to advance business goals and achieve results by integrating solid digital marketing strategies into content management systems.

Optimize your digital campaigns by integrating customer journey

Digital marketing is far more successful when you thoroughly understand your customers and what they need from your website and campaigns. This is particularly important since most customer needs change over time. Marketers can leverage customer data analytics to provide highly relevant information to site visitors based on their specific buyer journey. It can also be used to determine what steps should be taken to assist customers with their buying decisions. In this session we’ll review techniques that can be used to map the customer journey and which digital campaign processes can be adjusted to strengthen programs and generate results.