Social Media: The rise of social photography and what changes when your customers are communicating in images instead of words
by Alan Jones, The New Agency
The stats tell us we’re spending more and more time online taking, editing and sharing videos and photos. We uploaded 380 billion photos last year, an estimated 10% of all the photos ever taken in the history of photography.
It’s fun, sure, but there has to be more to it than that to drive those kinds of numbers. What’s behind the psychology of photo sharing? And how do we as marketers tap into this visual play? How do we developing engagement with the messages and brands we represent and stop just displaying ads?
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