Content marketing has evolved traditional marketing practices to become the ‘new normal.’ To be successful content marketers, brands must leverage the most effective strategies and best strengths from their creative teams. This represents an exciting opportunity for all agencies to showcase their specific areas of expertise—from social media to video production, development, design and public relations—each has a piece of the pie. In order to create the most relevant and valuable content for clients, multi-disciplinary agencies must work together and collaborate. This often means collaborating across globally dispersed organizations and teams. Mary Shank Rockman will speak about this new reality of marketing; how it requires a new process and share successful examples. She will also address the requirements for success that benefit each agency involved and deliver the most effective integrated marketing campaigns to clients.