Scroll to top

Kentico’s first ever Marketing Track is an intensive and content-rich program for marketing professionals interested in staying ahead of their game; where they can learn the secrets of digital marketing with up-to-the-minute knowledge. Delivered by a host of industry experts.
The registration fee for this track is $49.

8:00

Registration [TempITemplate.Template]: http://server/CMSVirtualFiles/Transformations/=vg=9b8317cf-c39e-4e9f-bd21-abf60f9eb0af/Connection.Speaker/Photo.ascx(2): error CS1001: Identifier expected

Common for all tracks

9:00

Branding: Why do 90% of campaigns fail? [TempITemplate.Template]: http://server/CMSVirtualFiles/Transformations/=vg=9b8317cf-c39e-4e9f-bd21-abf60f9eb0af/Connection.Speaker/Photo.ascx(2): error CS1001: Identifier expected

Even the top marketing guru’s will admit that most of their campaigns were deeply flawed. What’s worse, success it is often monopolized by a very few brands who get it right year after year.

This presentation takes delegates through the client-agency value-chain. It highlights 8 key pinch-points that can help you evaluate strengths and weaknesses in your campaign planning and execution process.

10:00

Coffee Break [TempITemplate.Template]: http://server/CMSVirtualFiles/Transformations/=vg=9b8317cf-c39e-4e9f-bd21-abf60f9eb0af/Connection.Speaker/Photo.ascx(2): error CS1001: Identifier expected

Common for all tracks

10:20

PR: Content and Collaboration: The New Global Marketing Opportunity [TempITemplate.Template]: http://server/CMSVirtualFiles/Transformations/=vg=9b8317cf-c39e-4e9f-bd21-abf60f9eb0af/Connection.Speaker/Photo.ascx(2): error CS1001: Identifier expected

Content marketing has evolved traditional marketing practices to become the ‘new normal.’ To be successful content marketers, brands must leverage the most effective strategies and best strengths from their creative teams. This represents an exciting opportunity for all agencies to showcase their specific areas of expertise—from social media to video production, development, design and public relations—each has a piece of the pie. In order to create the most relevant and valuable content for clients, multi-disciplinary agencies must work together and collaborate. This often means collaborating across globally dispersed organizations and teams. Mary Shank Rockman will speak about this new reality of marketing; how it requires a new process and share successful examples. She will also address the requirements for success that benefit each agency involved and deliver the most effective integrated marketing campaigns to clients.

11:20

Coffee Break [TempITemplate.Template]: http://server/CMSVirtualFiles/Transformations/=vg=9b8317cf-c39e-4e9f-bd21-abf60f9eb0af/Connection.Speaker/Photo.ascx(2): error CS1001: Identifier expected

Common for all tracks

11:30

Social Media: Essential Social Media Metrics: What you Should Be Tracking and Why [TempITemplate.Template]: http://server/CMSVirtualFiles/Transformations/=vg=9b8317cf-c39e-4e9f-bd21-abf60f9eb0af/Connection.Speaker/Photo.ascx(2): error CS1001: Identifier expected

"2/3 of the global internet population uses social networking regularly. Your resistance to its adoption is futile. If your brand wants to compete in this space mastering the metrics that matter is critical. Which ones do matter? We'll help you understand ones that do."

12:30

Lunch Break [TempITemplate.Template]: http://server/CMSVirtualFiles/Transformations/=vg=9b8317cf-c39e-4e9f-bd21-abf60f9eb0af/Connection.Speaker/Photo.ascx(2): error CS1001: Identifier expected

Common for all tracks

13:30

Mobile: Engaging Users in the Mobile and Social Era [TempITemplate.Template]: http://server/CMSVirtualFiles/Transformations/=vg=9b8317cf-c39e-4e9f-bd21-abf60f9eb0af/Connection.Speaker/Photo.ascx(2): error CS1001: Identifier expected

Dr. Hendrix will share immr research and perspectives on:
- Connectedness and its Implications
- Customer Expectations in the Digital Era
- Location, Context and Other Digital Signals
- Disruptive Mobile Innovation
- Aligning Development with Market Opportunities