Sessions

Kentico Connection 2014

Developer track

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Dominik Pinter Platform Product Owner at Kentico
Dominik strives to create a strong Kentico platform. He oversees continuous integration and deployment, upgrade, hotfixes, and modularization. His vocations are application security and automatic testing. 
Kentico DevNet

Building mobile applications with Kentico 8

Of course you know that the global mobile revolution is spreading like wildfire. Creating mobile applications have never been more important than it is today. But you know all this.  Join this session to learn the best ways to integrate your native application with Kentico.  

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Petr Vozak E-commerce Product Owner at Kentico
Petr oversees future enhancements of the E-commerce solution. He’s focused on market research and obtaining customer feedback to ensure that the E-commerce solution develops accordingly.
Kentico DevNet

Product Planning - The Kentico E-commerce solution

What trends are you seeing in the industry? What do you think is needed to make the Kentico E-commerce solution the go to solution for customers and partners? Join us for an exclusive opportunity to participate in a strategic planning session that combines industry trends, Kentico roadmap and your feedback.

Best practices with the Kentico E-commerce solution

Do you have customers that expect a customized and dynamic shopping experience? Do they constantly talk about things like shopping carts and product recommendations? Do they have strong opinions on what makes the best online shopping experience? Join this session to learn the best practices needed to deliver the right experience for these customers.

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Martin Hejtmanek CTO at Kentico
Martin oversees the whole development team, the overall architecture and technical vision of the product. His specialty is programming of generic classes and low-level processes.
Kentico DevNet

Are you ready for the new world of marketing and technology?

Co-speaker: Oldrich Januska
You already own marketing and now you own customer experience too. Is there anything that marketing can’t do? We don’t think so. See how the next generation of Kentico ’s integrated marketing solution will help to drive revenue growth by delivering the most relevant content for each interaction with your customers across any communications channel.

How to have fun with macros

Do you daydream about writing better macros? If you think macros are powerful but you need to know more. Join this session for a deep dive into how you can have even more fun with macros.

Module development - Deep dive

Are you losing sleep thinking about adding custom functionality to your Kentico installation? Do you have the words “it can’t be done” as part of your vocabulary? Join this session to deep dive into how to  extend Kentico in ways you didn’t think were possible.

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Radek Pribyl Technical Leader (Content Management Team) at Kentico
Radek is responsible for the technical solution of live site components, including the Portal engine, CMS controls, web parts and also MVC.

MVC development best practices

Developers choose ASP.NET MVC because it can provide more control over HTML, better separation of concerns, and better testability. But you get these benefits if your project is setup correctly and if you know the best way to work with Kentico. Join this session to learn the best practices for creating a maintainable, loosely coupled application.

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Petr Palas CEO at Kentico
In 2004, Petr Palas started Kentico as a profit-funded, no-venture-capital company. Since then, Kentico has seen rapid growth with 140 employees in three continents.
Kentico DevNet

Calling all heroes (Opening keynote at Strahov monastery)

Worried about overwhelming your customers with an ever-increasing set of unrelated messages pushed through a growing number of channels? Kentico realizes that success can often come down to the time, expense and ease it takes to launch, manage and update your digital campaigns. The heroes of our story today demanded an integrated solution that delivered personalized activities and responded quickly to the ever-changing marketing conditions. They demanded Kentico 8; the integrated marketing solution that includes Content Management, E-commerce, Social Networking and Online Marketing. Everything needed for any successful integrated marketing effort. Let’s take a look at why Kentico 8 democratizes integrated marketing by providing a sophisticated platform that allows anyone to quickly deliver the right message at the right time on any digital channel without the heroic efforts typically required.

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Oldrich Januska VP Product at Kentico
Oldrich is in charge of developing Kentico’s Product Strategy. Ensuring that Kentico brings the right solutions, he‘s passionate about understanding market and customer needs.
Kentico DevNet

Are you ready for the new world of marketing and technology?

Co-speaker: Martin Hejtmanek
You already own marketing and now you own customer experience too. Is there anything that marketing can’t do? We don’t think so. See how the next generation of Kentico ’s integrated marketing solution will help to drive revenue growth by delivering the most relevant content for each interaction with your customers across any communications channel.

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Bryan Soltis MVP
Bryan Soltis is the Director of Technology & Research for Bit-Wizards and has over 15 years of experience designing and implementing solutions using Microsoft technologies. He is a 4 time Kentico MVP, an MCSD for .NET 4.5/4.0/3.5, and a Microsoft VTSP for Windows Azure with over 3 years of experience working with Microsoft’s Cloud platform. As an active member of the Kentico community, he blogs regularly and is always available to help his fellow Kentico developers. And he really likes beer.
Kentico DevNet

Setting your project up for success with Kentico CMS 8

Succeeding in software development is a challenging task. Throw in a complex ecommerce process and some integrations and it might get a little overwhelming. Attend Kentico MVP, Bryan Soltis' session and he will teach you how to leverage all of the awesomeness that is Kentico version 8 so your projects are successful every time. From customizing the shopping cart experience to implementing custom functionality, Bryan will take you on a tour of all of the great features in v8 that allow you to deliver dynamic, scalable applications.

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Stepan Kozak Solution Architect at Kentico
Stepan joined Kentico in June 2007 (around version 2.2). For a long time, he was a developer and a technical leader of Core & Data development team at Kentico. Recently, he joined Kentico consulting team and he works now as a Solution Architect.

Kentico performance and tuning best practices

Site performance and tuning are essential in maintaining any production site. Join this session to learn best practices for maintaining your site and gain insights into tuning your code for optimum performance.

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Juraj Komlosi Security Specialist at Kentico

Enterprise class security best practices

The security of your website is critical and Kentico takes this seriously by providing a rich set of tools and technologies that put you in control. It’s not just about basic security, but also enterprise class security. Join this session to see the best practices you need for your site.

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Jeroen Fürst MVP
Jeroen is a 4 time Kentico MVP and lead engineer for IBL-Software, a Kentico Gold partner from the Netherlands. Jeroen has been working with Kentico since its 2.0b version, and during the past 8 years, he has completed a variety of websites including online stores and intranet portals using Kentico. His deep technical knowledge of ASP.NET and Kentico is an incredible asset to the developer community.
Kentico DevNet

The road to continuous delivery

Kentico MVP Jeroen Fürst will take you on a journey into the world of continuous delivery. This session demonstrates various tools and techniques that can assist in your automated deployment process. 

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Tony Achmat
Tony is originally from Australia and has lived and worked in many countries, and is a Vietnam veteran. His work experience is extensive and includes owning and managing a large landscaping firm in Australia. Tony now focuses on people development and management coaching and over the past 23 years has enjoyed success throughout EMEA.

Connecting with heroes (Opening keynote at Strahov Monastery)


Real-world case studies

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Martin Hejtmanek CTO at Kentico
Martin oversees the whole development team, the overall architecture and technical vision of the product. His specialty is programming of generic classes and low-level processes.
Kentico DevNet

Are you ready for the new world of marketing and technology?

Co-speaker: Oldrich Januska
You already own marketing and now you own customer experience too. Is there anything that marketing can’t do? We don’t think so. See how the next generation of Kentico ’s integrated marketing solution will help to drive revenue growth by delivering the most relevant content for each interaction with your customers across any communications channel.

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Eric Webb VP of Global Sales at Kentico
Eric leads sales team and business development initiatives for Kentico worldwide and is accountable for managing and overseeing Kentico’s operational activities in North America.

Kentico Partner Update 2014

The Kentico integrated marketing solution provides a comprehensive customer-centric marketing solution that delivers the immediate, actionable results your clients demand. Who is the target audience? What value will Kentico provide to the success of online marketing efforts? This session will provide answers to these questions and best practices for solution selling with Kentico in 2014 and beyond!

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Petr Palas CEO at Kentico
In 2004, Petr Palas started Kentico as a profit-funded, no-venture-capital company. Since then, Kentico has seen rapid growth with 140 employees in three continents.
Kentico DevNet

Calling all heroes (Opening keynote at Strahov monastery)

Worried about overwhelming your customers with an ever-increasing set of unrelated messages pushed through a growing number of channels? Kentico realizes that success can often come down to the time, expense and ease it takes to launch, manage and update your digital campaigns. The heroes of our story today demanded an integrated solution that delivered personalized activities and responded quickly to the ever-changing marketing conditions. They demanded Kentico 8; the integrated marketing solution that includes Content Management, E-commerce, Social Networking and Online Marketing. Everything needed for any successful integrated marketing effort. Let’s take a look at why Kentico 8 democratizes integrated marketing by providing a sophisticated platform that allows anyone to quickly deliver the right message at the right time on any digital channel without the heroic efforts typically required.

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Oldrich Januska VP Product at Kentico
Oldrich is in charge of developing Kentico’s Product Strategy. Ensuring that Kentico brings the right solutions, he‘s passionate about understanding market and customer needs.
Kentico DevNet

MVP panel


Are you ready for the new world of marketing and technology?

Co-speaker: Martin Hejtmanek
You already own marketing and now you own customer experience too. Is there anything that marketing can’t do? We don’t think so. See how the next generation of Kentico ’s integrated marketing solution will help to drive revenue growth by delivering the most relevant content for each interaction with your customers across any communications channel.

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Karol Jarkovsky Product Owner Cloud/SaaS at Kentico
Karol is the Product Owner for Cloud and Kentico SaaS. His goal is to continue Kentico integration with Microsoft Azure, and make Kentico+ a market champion. 
Kentico DevNet

Product Planning - Kentico Cloud


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Kevin McCaffrey Owner at Conversion Rate Services
Kevin is a conversion rate optimisation expert based in Belfast, Northern Ireland. He helps businesses increase online conversion rate and profit using Google Analytics and other analysis tools and techniques. He goes beyond simple A/B split testing to implement strategies that ensure every task a customer needs to complete on a website is successful. He makes sure customers take action immediately by making sure every customer objection is addressed, providing overwhelming proof for the product or service and making irresistible offers. This is the 3rd time Kevin has been to Kentico Connection.
Kentico DevNet

Reducing Shopping Cart Abandonment in Kentico

In January 2014 B&B Ireland launched a new Kentico 7 Website. Based on data analysis we identified that shopping cart abandonment was higher than before. With some changes we reduced shopping cart abandonment by 10% contributing to a significant increase in revenue for B&B Ireland. 

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Maarten van den Hooven Kentico developer at IBL Software
Maarten is a very hard-working and quick learning all-rounder. Over the years he has gained experience in both the Netherlands and Spain, and especially in recent years, he has the experience to expand with many Kentico knowledge. Have good communication skills with customers are second to none and very rare in the IT industry. His positive attitude is very contagious and motivates others.

Unlimited possibilities with Kentico intranet

This session will show that there is more possible with standard Kentico intranet than you can imagine. For one of our clients we build a Windows 8 style intranet with horizontal layout where users can build their own personal start page, document collaboration, share company information, find colleagues and much more. All information is searchable and have a smart filter solution to find exactly what you need. To achieve this goal we used the standard Kentico intranet solution and build a shell around this to get the most out of standard Kentico intranet.

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Alan Anderson Digital Engagement Specialist at i3 Digital
I'm a Digital Engagement & Key Account Manager that works with some fantastic companies as part of an amazing team at i3 Digital. I help clients develop their Content Architecture and Digital Engagement Strategies to maximise the effectiveness of the delivered solution. With roots in traditional marketing and design, I still remember when print was done on a plate. This helps bridge the gap between immersive technology, advanced marketing solutions and good old traditional marketing. I work closely with the clients and their agencies (where applicable) post delivery to optimise campaigns using the advanced marketing tools we implement.
Kentico DevNet

Out with the old and in with the new

How Kentio's EMS suite refurbished an SME's HTML site into a fully Responsive Marketing Platform. We intend to focus our presentation on a recent “before and after” case study, whereby the Kentico EMS has totally transformed a local company that previously used an HTML site. The client was using a separate email marketing tool, however they weren’t tracking metrics and had almost no understanding of their market or perceived image. We plan to showcase how the Kentico EMS helped them evolve from reactive to proactive marketing efforts via Kentico’s one-stop-shop platform. Additionally, we look forward to highlighting some of the other key benefits the client acquired from the transition in new technology, in addition to what we learned from the experience of applying Kentico to an SME.

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Petar Kozjak General Manager at Endora
Petar is the co-founder and senior website strategist at Endora. His love of web and the hunt for perfection lead him to Kentico’s door back in 2007. Since then he has delivered diverse and complex solutions for leading global brands and in doing so built a specialist kentico team. Petar loves to lead projects, consult with clients and mentor new developers.

Building a client portal

Join him as he presents a Kentico 7 client portal case study for Henley Properties, a leading Australian home builder. Petar will share solution insights from the implementation of CRM synchronization, advanced workflow, scheduled tasks, REST API and advanced security all inside a mobile ready design.

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Peter Slavik Product Group Manager at Sprinx
Peter really enjoys eating and sleeping, but often has to sacrifice one or both in favor of coffee, sometimes as many as 16 cups; which is his personal record! Coffee is Peter’s next favorite thing because Peter is a programmer. As a child Peter dreamt of becoming a Chef, but was always interested in programming. Instead of making food, Peter became a programmer at Sprinx – One of the Doers – “making code” rather than food. He likes to stand out in the crowd, easily visible by his bright-multicolored shoe choices, but Peter also stands out in the world of programmers as one of the few – the Doers!

Mountfield.cz & Fischer.cz - Integrated Ecommerce

Implementation of E-commerce solutions requires a large-scale comprehensive view of functional integration. The goal of our presentation is to illustrate how we go about integrating multiple systems to be displayed on the web. The key factors we keep in mind for functional integrations are; performance, availability, and consistency. Some examples of our solutions – Mountfield, a retailer of gardening products, processes more than 600 orders per day facilitated by the ecommerce solution created by Sprinx. Another example, Fisher – a travel agency – utilizes our solution to allow for various tour combinations with unlimited custom content items.  

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James Bloor Director at Distinction
James is Co-founder and Managing Director of Distinction, a small but perfectly formed digital agency from Nottingham, UK. In 2014, Distinction has been voted as a Drum “Elite” Agency and also won the Recommended Agency Register “Most Effective” Agency Award. With a background in marketing and consumer behaviour, James is passionate about helping businesses get the most out of their online marketing.

Driving Visitor Engagement using Kentico EMS

James will present a case study of Picador, which is built on Kentico EMS platform. He'll discuss how content personalisation and marketing automation are used to optimise engagement and visitor experience.

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Tony Achmat
Tony is originally from Australia and has lived and worked in many countries, and is a Vietnam veteran. His work experience is extensive and includes owning and managing a large landscaping firm in Australia. Tony now focuses on people development and management coaching and over the past 23 years has enjoyed success throughout EMEA.

Connecting with heroes (Opening keynote at Strahov Monastery)


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Petr Anderle Product Manager at Sprinx
In addition to the Kentico Connection, Petr has dedicated 6 years to translating television and movie programs. Some of Petr’s hobbies are; marathon mountain biking and running – long distance endurance activities, similar to the long programming projects Petr has pursued since childhood. In short, Petr is a Doer – in his private life; professional life; head to toe; body, and soul.

ECSC Olympus - Product Knowledgebase

A short peek into the Sprinx knowledgebase solution which is a part of a complex customer-care system  at ECSC Olympus – a contact center based in Europe. The knowledgebase, based on Kentico CMS,  consists of all information about Olympus products and accessories and it is used as the main information source for the Olympus customer-care agents.

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Nicola Mattei Team Leader – Front End Web Developer at Microgame Spa
I'm a Front End Web Developer and I lead the Graphics & Web Designers Team at Microgame spa.My role is to oversee the team, working in strict collaboration with the development group, in order to manage and fulfill clients requests. We always strive to keep up with latest front end technologies and Kentico is the best tool to embed them.

E-gaming platform on Kentico


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Keith Stoute President and Founder at Visual Antidote
Keith Stoute is president and founder of Visual Antidote, a Kentico Gold partner, as well as a certified Salesforce Developer.  Visual Antidote has products in both the Kentico store and Salesforce App Exchange all dealing with integration between websites and CRMs. With 15 years of web and consulting development experience, Keith Stoute brings his extensive knowledge of web technologies, integrations and technology trends to his clientele. Keith has spoken at multiple conferences in the USA, Canada and Australia.

Data Driven Marketing: EMS-Salesforce Integration

Integrating marketing automation like Kentico EMS with Salesforce is not just an advantage – in today’s competitive world of targeted marketing, it’s a necessity. In a rapidly evolving digital world, data & decision driven marketing are the new basics of marketing according to Harvard Business Review's June 2014 cover story. Breaking down data silos in Sales and Marketing departments can unlock customer relationships and increase profitability. Companies that pursue smart integration strategies will reap multiple rewards: tighter alignment with their sales and customer support teams, customer engagement and loyalty, and rising sales. Done intelligently, integration drives the top factors of high-performing campaigns: targeting, funnel management and conversion.

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Marty Drill CEO at Get Started
Marty Drill is passionate about the web industry and the Internet, and has been since its infancy in Australia.  As CEO of digital agency Get Started he has worked with Australian businesses for 15 years to create digital experiences that matter, for both consumers and for business. 
In addition Marty has been an active participant in the broader web industry including holding positions as a director on the auDA board from 2006 to 2012, and a broad range of industry organisations and events.   

The impact of Kentico EMS on Customer Life Cycle

Get Started believe that the future of digital marketing and user engagement is to know and understand your customer from the beginning to the end of their digital journey with you. This presentation will look at how using Kentico, Get Started has built a responsive website for Metricon Home Builders that compels homeowners to return for the personalized information they continue to add to the site over time.
The site offers integration with social, Google Maps, and PDF generation while reducing user effort with re-usable content entry widgets, customer self-segmentation, and region-based user experiences. Cutting-edge search and filtering tools make exploring Metricon’s vast range of home designs and finding a dream home easier than ever, from anywhere.
Using www.metricon.com.au as an example, the CEO of Get Started will look at ways in which marketers can tailor the right information for the customer at the right time, while building a complete view of the customer and delivering a personalised experience for every user.

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Spencer Hopkinson Solution Architect at MMT Digital
Spencer is a highly experienced full stack developer with 17 years of experience. He has worked for large, high profile global companies in a variety of industry sectors including banking, ecommerce and finance. Spencer is now a Solutions Architect at MMT Digital. He has played a vital role in providing solution architecture for some of MMT Digital’s biggest and most high profile projects. Working closely with the client, often using Agile. Spencer helps strategise ideas and requirements and is instrumental in the “Discovery Phase” of an Agile project.

A testing cocktail with a slice of Kentico

Using Kentico as a host application, this presentation demonstrates how we built a business application inside Kentico. We took a TDD approach and used best of breed mocking frameworks to mock and inject CMS dependencies and also used Cruise Control to continually test the subsystem and deliver a quality solution to the client.

Marketing track

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Petr Vozak E-commerce Product Owner at Kentico
Petr oversees future enhancements of the E-commerce solution. He’s focused on market research and obtaining customer feedback to ensure that the E-commerce solution develops accordingly.
Kentico DevNet

Sell more with new Buy X, Get Y discounts

There are new cross-selling options in Kentico 8.1. Learn how they can help you increase customer spending.

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Juraj Hrinik Intranet & Communities Product Owner at Kentico
Juraj oversees Intranet and Collaboration and Online Communities solutions to respond to the needs of the market and current trends in the fields.
Kentico DevNet

Are you ready for social marketing with Kentico?

Of course you are a social marketing expert. Isn’t it time to see how you can up your social game with Kentico? Join this session to see Kentico social marketing in action.

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Vita Janecek Online Marketing Product Owner at Kentico
Vita defines product strategy for the Online Marketing Suite through market research. He cooperates with the development team to deliver the best value to customers.
Kentico DevNet

Product Planning – The Kentico Online marketing solution

What trends are you seeing in the industry? What do you think is needed to make the Kentico E-commerce solution the go to solution for customers and partners? Join us for an exclusive opportunity to participate in a strategic planning session that combines industry trends, Kentico roadmap and your feedback.

Delivering the personalized experience

Personalization is more than just welcoming back a returning customer or showing recommendations based on their previous purchases. It’s about using the data you have to create a compelling experience that encourages the customer to take action and come back again. Join this session to see how this is done with Kentico 8.

Driving quality traffic with optimized content

Valuable customer experiences define your brand’s success online. But what defines "excellence" for your customers? Successful marketers look to proven testing methods to answer this question. Join this session to learn best practices for testing your site.

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Petr Palas CEO at Kentico
In 2004, Petr Palas started Kentico as a profit-funded, no-venture-capital company. Since then, Kentico has seen rapid growth with 140 employees in three continents.
Kentico DevNet

Calling all heroes (Opening keynote at Strahov monastery)

Worried about overwhelming your customers with an ever-increasing set of unrelated messages pushed through a growing number of channels? Kentico realizes that success can often come down to the time, expense and ease it takes to launch, manage and update your digital campaigns. The heroes of our story today demanded an integrated solution that delivered personalized activities and responded quickly to the ever-changing marketing conditions. They demanded Kentico 8; the integrated marketing solution that includes Content Management, E-commerce, Social Networking and Online Marketing. Everything needed for any successful integrated marketing effort. Let’s take a look at why Kentico 8 democratizes integrated marketing by providing a sophisticated platform that allows anyone to quickly deliver the right message at the right time on any digital channel without the heroic efforts typically required.

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Robert Pinkas VP Marketing at Kentico
Robert oversees everything and anything that has to do with Marketing – from lead building and Connection events all the way through to branding and messaging.

Heroes, welcome!

Kentico 8 is an integrated marketing solution that quickly makes websites operational. It’s a full set of integrated solutions, including Web Content Management, Online Marketing, E-commerce, Online Communities, and Intranet and Collaboration, which deliver out-of-the-box functionality. Let’s drill deeper and see how heroes work with Kentico 8 to quickly deliver the right message at the right time on any digital channel.

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Oldrich Januska VP Product at Kentico
Oldrich is in charge of developing Kentico’s Product Strategy. Ensuring that Kentico brings the right solutions, he‘s passionate about understanding market and customer needs.
Kentico DevNet

Marketing in Kentico 8


MVP panel


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Brian McKeiver MVP
Brian McKeiver, a 3-time Kentico MVP, is a senior solution architect and co-owner of BizStream, a web and software development company in the United States. In addition to his expertise in Kentico development, integration, and EMS, Brian is active with the online Kentico community. You can follow him on Twitter, read his blog and listen to him via podcast or video in the Kentico Rocks and Kentico Ask the Experts series. When Brian isn’t working, he spends time with his wife and 3 daughters and is a fierce and avid sports geek.
Kentico DevNet

Harness the Power of Marketing Automation

Automation isn't just for robots anymore. Join my session to see how you can use Kentico's built-in Marketing Automation tools to reach your customers in a highly personalized way. See how you can deliver innovative solutions that save you time, increase traffic to your site, and nurture more leads. 

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Ilesh Mistry Solutions Architect at MMT Digital
Solutions Architect working for MMT Digital, UK-based web development agency. Ilesh has a dedicated Kentico blog with helpful tips for using Kentico to build cutting-edge websites and deliver digital marketing campaigns. He also acts as a mentor to other Kentico developers at MMT Digital and can often be found presenting to the company about Kentico best practices. Ilesh’s passion is to work with Kentico to keep pushing it further.
Kentico DevNet

Scope - how to make an accessible website

Accessibility isn’t boring and shouldn’t stop you creating beautifully constructed Kentico websites. I will show you how we used Kentico to make a website accessible for a leading disability charity in the UK called Scope.

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Tony Achmat
Tony is originally from Australia and has lived and worked in many countries, and is a Vietnam veteran. His work experience is extensive and includes owning and managing a large landscaping firm in Australia. Tony now focuses on people development and management coaching and over the past 23 years has enjoyed success throughout EMEA.

Connecting with heroes (Opening keynote at Strahov Monastery)


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Keith Stoute President and Founder at Visual Antidote
Keith Stoute is president and founder of Visual Antidote, a Kentico Gold partner, as well as a certified Salesforce Developer.  Visual Antidote has products in both the Kentico store and Salesforce App Exchange all dealing with integration between websites and CRMs. With 15 years of web and consulting development experience, Keith Stoute brings his extensive knowledge of web technologies, integrations and technology trends to his clientele. Keith has spoken at multiple conferences in the USA, Canada and Australia.

Data Driven Marketing: EMS-Salesforce Integration

Integrating marketing automation like Kentico EMS with Salesforce is not just an advantage – in today’s competitive world of targeted marketing, it’s a necessity. In a rapidly evolving digital world, data & decision driven marketing are the new basics of marketing according to Harvard Business Review's June 2014 cover story. Breaking down data silos in Sales and Marketing departments can unlock customer relationships and increase profitability. Companies that pursue smart integration strategies will reap multiple rewards: tighter alignment with their sales and customer support teams, customer engagement and loyalty, and rising sales. Done intelligently, integration drives the top factors of high-performing campaigns: targeting, funnel management and conversion.